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	<title>Aerospace &#8211; ETH Ambassadors</title>
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	<title>Aerospace &#8211; ETH Ambassadors</title>
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		<title>Space: Where Strategy Meets the Wow-Factor</title>
		<link>https://ethambassadors.ethz.ch/2026/05/28/space-where-strategy-meets-the-wow-factor/</link>
		
		<dc:creator><![CDATA[Jürg Brunnschweiler]]></dc:creator>
		<pubDate>Thu, 28 May 2026 08:00:00 +0000</pubDate>
				<category><![CDATA[Space]]></category>
		<category><![CDATA[Aerospace]]></category>
		<category><![CDATA[Space Science]]></category>
		<guid isPermaLink="false">https://ethambassadors.ethz.ch/?p=11057</guid>

					<description><![CDATA[ETH Space unites research, innovation, talent and outreach to explore and rethink global challenges through space.]]></description>
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<p>In my role as Chief of Staff to the President, I have had the privilege of observing how ETH Zurich’s president, Joël Mesot, builds on and further develops the institution’s existing strengths. Step by step, this approach is helping to shape strategic directions that transform the university into a future-ready and resilient institution—one that is increasingly able to&nbsp;<a href="https://ethz.ch/en/the-eth-zurich/our-mission-and-strategy.html" target="_blank" rel="noopener">serve society</a>&nbsp;in a world defined by growing complexity and uncertainty.</p>



<p>One illustrative example is ETH Zurich’s investment in the thematic area of space. At first glance, this may appear as a highly specialized scientific domain. Yet, on closer inspection, it becomes clear that space is not just a field of research — it is a strategic lens through which many of ETH Zurich’s ambitions come together.</p>



<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="683" src="https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634130546_698020be71_o-1024x683.jpg" alt="" class="wp-image-11060" srcset="https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634130546_698020be71_o-1024x683.jpg 1024w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634130546_698020be71_o-300x200.jpg 300w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634130546_698020be71_o-768x512.jpg 768w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634130546_698020be71_o-1536x1024.jpg 1536w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634130546_698020be71_o-2048x1365.jpg 2048w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634130546_698020be71_o-512x341.jpg 512w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634130546_698020be71_o-1280x853.jpg 1280w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634130546_698020be71_o-1320x880.jpg 1320w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">The welcome sign at last year&#8217;s Annual Meeting of the ETH Circle. Photo credits: ETH Domain / Andreas Eggenberger</figcaption></figure>



<p><strong>There are four key reasons why this focus makes strategic sense:</strong></p>



<ul class="wp-block-list">
<li>First, space is an environment where boundaries are continuously tested and extended. Each technological or scientific advance opens up new frontiers, while simultaneously deepening our understanding of Earth itself, from climate dynamics to planetary systems.</li>
</ul>



<ul class="wp-block-list">
<li>Second, from an economic perspective,&nbsp;<a href="https://www.weforum.org/publications/space-the-1-8-trillion-opportunity-for-global-economic-growth/" target="_blank" rel="noopener">space stands out as a rapidly growing sector expected to sustain strong expansion over the coming decades</a>. This growth is driven by innovation in satellite technology, the rise of data-driven applications, exploration, and emerging commercial models that increasingly position space as critical infrastructure for the global economy.</li>
</ul>



<ul class="wp-block-list">
<li>Third, space missions and technologies demand an exceptional level of precision, reliability, and long-term robustness. While costs are undeniably significant, the real challenge lies elsewhere: in building systems that function flawlessly under extreme conditions over long periods of time. This engineering mindset closely aligns with Switzerland’s broader strengths in precision, quality, and reliability.</li>
</ul>



<ul class="wp-block-list">
<li>Fourth, by developing strong capabilities in the space domain, ETH Zurich positions itself as an even more attractive destination for outstanding talent, from students to early-career researchers and established professors alike.</li>
</ul>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="682" src="https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634345314_1ddbe984b8_o-1024x682.jpg" alt="" class="wp-image-11061" srcset="https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634345314_1ddbe984b8_o-1024x682.jpg 1024w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634345314_1ddbe984b8_o-300x200.jpg 300w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634345314_1ddbe984b8_o-768x512.jpg 768w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634345314_1ddbe984b8_o-1536x1023.jpg 1536w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634345314_1ddbe984b8_o-2048x1364.jpg 2048w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634345314_1ddbe984b8_o-512x341.jpg 512w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634345314_1ddbe984b8_o-1280x853.jpg 1280w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634345314_1ddbe984b8_o-1320x879.jpg 1320w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">ETH Circle members at a rocket-launching-workshop with the students from ARIS (Akademische Raumfahrt Initiative Schweiz), a student association to form students in hands-on project work to sustainably shape the perception of space. Photo credits: ETH Domain / Andreas Eggenberger</figcaption></figure>



<p>To translate this ambition into action,&nbsp;<a href="https://space.ethz.ch/" target="_blank" rel="noopener">ETH Space</a>&nbsp;serves as the key vehicle for implementation. It can be understood as a cross-cutting strategic platform that brings together research, education, entrepreneurship, industry collaboration, and science diplomacy. In doing so, it is closely aligned with ETH Zurich’s broader&nbsp;<a href="https://ethz.ch/content/dam/ethz/main/eth-zurich/portraet/Strategie/development-plan/ETH_StrategicFramework_EN_vF.pdf" target="_blank" rel="noopener">strategic framework</a>&nbsp;and&nbsp;<a href="https://ethz.ch/content/dam/ethz/main/eth-zurich/portraet/Strategie/institutional-priorities-25-36/PDF/eth-institutional-priorities-2025-2036.pdf" target="_blank" rel="noopener">institutional priorities</a>, and it enables their coordinated implementation in practice.</p>



<p>In particular, ETH Space strongly reinforces the priority of&nbsp;«Advancing and promoting the fundamentals», as space research naturally brings together fundamental science, advanced engineering, long time horizons, and high technological ambition. It also closely reflects the priority of&nbsp;«Mastering the continuous blurring of boundaries»—between engineering and science, academia and industry, civilian and governmental actors, as well as national and international collaboration.</p>



<p>ETH Space plays an important role in strengthening ETH Zurich’s international visibility and strategic positioning. It reinforces the university’s role in frontier science, European research ecosystems, and high-impact technological innovation. In this sense, ETH Space is not only an organisational structure, but also a strategic narrative: it helps articulate ETH Zurich’s ambition to contribute to solving grand challenges at a planetary scale.</p>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="683" src="https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634365893_fd8f362c5c_o-1024x683.jpg" alt="" class="wp-image-11062" srcset="https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634365893_fd8f362c5c_o-1024x683.jpg 1024w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634365893_fd8f362c5c_o-300x200.jpg 300w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634365893_fd8f362c5c_o-768x512.jpg 768w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634365893_fd8f362c5c_o-1536x1024.jpg 1536w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634365893_fd8f362c5c_o-2048x1365.jpg 2048w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634365893_fd8f362c5c_o-512x341.jpg 512w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634365893_fd8f362c5c_o-1280x853.jpg 1280w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/54634365893_fd8f362c5c_o-1320x880.jpg 1320w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">The Director of ETH Space, Thomas Zurbuchen, and Sascha Quanz, Professor for Exoplanets at ETH Zurich and Principal Investigator of the LIFE Space Mission. Photo credits: ETH Domain / Andreas Eggenberger</figcaption></figure>



<p>In the coming months, we will publish a series of stories from colleagues at ETH Space, opening up their work and the exciting questions they are pursuing. Together, these perspectives will show how ETH Space contributes to ETH Zurich and beyond.&nbsp;&nbsp;</p>



<p>Space invites us to rethink and to wonder. It is a perfect topic for public engagement, dialogue, and science communication, helping to make complex developments accessible and relevant to a broader public. ETH Zurich is seizing these opportunities, for example by launching wow², a new event that brings ETH Zurich and its research to life, and creates opportunities for direct encounters and conversations between researchers and visitors.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="536" src="https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/kv_wow2_1200x628-1024x536.jpg" alt="Key visual wow² Space." class="wp-image-11071" srcset="https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/kv_wow2_1200x628-1024x536.jpg 1024w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/kv_wow2_1200x628-300x157.jpg 300w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/kv_wow2_1200x628-768x402.jpg 768w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/kv_wow2_1200x628-512x268.jpg 512w, https://ethambassadors.ethz.ch/wp-content/uploads/2026/05/kv_wow2_1200x628.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Key visual wow² Space. Photo Credits: NASA’s James Webb Space Telescope, CC BY 2.0</figcaption></figure>



<p>On 30 May 2026,&nbsp;<a href="https://ethz.ch/en/news-and-events/meet-eth/wowhochzwei.html" target="_blank" rel="noopener">wow² Space</a>&nbsp;invites you on a journey into space: from lava tubes on the Moon to distant galaxies where stars are born and fade away — and back again to our blue planet, where satellites help us detect forest fires early, measure movements in the ice of the Alps, and even find our way to the nearest café. You can take a look behind the scenes of the missions that expand our understanding of space — and sharpen our view of Earth.</p>



<p>We warmly invite you to join us and&nbsp;<a href="https://ethz.ch/en/the-eth-zurich/global/events/rethinking-living.html" target="_blank" rel="noopener">rethink living</a>!</p>
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